Brain

Why Designers Think Differently

Why Designers Think Differently

When someone eats your last Rolo, you feel a totally disproportionate sense of loss. It’s not about the chocolate. It’s about the gap. The narrative was broken.

So, we became wired not just for survival, but for pattern and narrative. We became restless, creative creatures—itchy with the need to make meaning. We drew patterns in the dirt, scratched stories on cave walls, and eventually, designed complex systems, cities, and even shoes that glow in the dark. All of this because our brains, forever uncomfortable with uncertainty, keep asking, What happens next?

Life is just one thing after another. Pattern, predictability, and Jelly.

Life is just one thing after another. Pattern, predictability, and Jelly.

Our brains are built for pattern-making, and pattern-making allows us to predict. To say what will happen next and act accordingly. It's a survival and a learning mechanism. Predictability of pattern or sequence gives us the power to accept or change our future. It’s all part of our creative thinking minds.

How to get what you want! Your Reticular Activation System

How to get what you want! Your Reticular Activation System

I have often wondered how it is that we can focus on one thing rather than another, why we can sometimes focus so clearly that we exclude all other distractions. Like internet algorithms, It turns out that we have a system in our brains that does just that. The Reticular Activation System.