Weapons of Influence — Charles Leon. The Art and Science Of Creative Thinking - Speaker Blog

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Weapons of Influence

Strategies for influence and persuasion. No. 1 Reciprocation

Strategies for influence and persuasion.   No. 1 Reciprocation

The 6 triggers identified by Robert B Cialdini in his book Influence, the psychology of persuasion.

Anyone involved in any form of sales or negotiation (that’s absolutely everyone) should be aware of these 6 fundamental human traits, they are powerful tools.