There is a very famous film of Picasso painting live. About halfway through creating an effortless masterpiece he says “ Ca va tres mal” (it’s going very badly). Even someone like Picasso struggled to get a painting to go where he wanted it to go. It’s his self-belief, confidence and self-trust that allows him to work through the “bad” stage and experience that tells him that he can make it right. I’m certainly not in that league, but that helped me to understand that I should push through (although sometime you can try too hard and take a sketch too far) and trust my instinct.
One of the decisive elements in Innovation is not just having an imagination or even a great idea. What separates an innovator from a creative is taking a product or idea to an audience that value it.
If you ever thought that “liking” or using a heart emoji was something new and only invented and used by millennials you’d be wrong! Social Proof has been around for as long as we’ve lived in communities.
When we become inconsistent, changing our mind, making U-turns on decisions, we think we will be perceived as being two-faced, flip-flopping to suit the situation, or even mentally ill. Think of politicians, we ridicule them if they change direction, consistency is highly valued.
The 6 triggers identified by Robert B Cialdini in his book Influence, the psychology of persuasion.
Anyone involved in any form of sales or negotiation (that’s absolutely everyone) should be aware of these 6 fundamental human traits, they are powerful tools.
How brands psychologically manipulate you into spending. Psychology of consumer behaviour, emotional marketing, manipulation in advertising and principles used in marketing to manipulate and manage how we feel.