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Strategies for influence and persuasion. No. 1 Reciprocation

Strategies for influence and persuasion.   No. 1 Reciprocation

The 6 triggers identified by Robert B Cialdini in his book Influence, the psychology of persuasion.

Anyone involved in any form of sales or negotiation (that’s absolutely everyone) should be aware of these 6 fundamental human traits, they are powerful tools.

The Placebo Effect - Part 2 -Luxury Goods and Red Bull

The Placebo Effect - Part 2 -Luxury Goods and Red Bull

How brands psychologically manipulate you into spending. Psychology of consumer behaviour, emotional marketing, manipulation in advertising and principles used in marketing to manipulate and manage how we feel.